The rise of phygital sports—a seamless blend of physical and virtual competition—is redefining fan engagement and audience expectations. Leagues like the Metaverse Gaming League (MGL) combine augmented reality, virtual reality, and wearable tech to merge traditional sporting disciplines with digital arenas. This hybrid model offers immersive experiences that let fans and athletes participate across both…
In the UK, co-founder Wendy Carter launched Kitround, a resale platform tackling the surplus of lightly-used sports gear by partnering with gyms and clubs. Community members drop off items like football boots and gym wear—12,000 pieces collected from David Lloyd Leisure in just six weeks—then Kitround lists them for sale, with proceeds helping fund youth…
As sports fans demand deeper engagement, blockchain-based fan tokens are emerging as a monetization and loyalty game-changer. These digital assets let supporters vote on club decisions, access exclusive content, and participate in member-only experiences. Studies show that fan token polls engage roughly 4,000 holders per vote—about 50% participation in each poll—indicating active, invested communities.Such engagement…
In today’s sports business landscape, naming rights have evolved into a billion-dollar industry. From iconic arenas like the “Crypto.com Arena” to “Emirates Stadium,” corporations are investing heavily to have their brand attached to major sports venues. These deals are not just about visibility—they are strategic marketing plays designed to build long-term brand loyalty and global…
The sports industry in 2025 is undergoing a transformative shift, driven by massive investments, digital disruption, and evolving revenue models. Billionaires are reshaping the ownership landscape: Mark Walter agreed to purchase the Los Angeles Lakers for $10 billion, while Bill Chisholm led a $6.1 billion acquisition of the Boston Celtics. Simultaneously, the NCAA’s recent settlement…
The introduction of NIL (Name, Image, and Likeness) rights has transformed the landscape of college athletics, allowing student-athletes to profit from endorsements, sponsorships, and personal branding for the first time in NCAA history. Once restricted from monetizing their talents, college athletes can now sign deals with major brands, launch their own products, or grow a…
As environmental concerns gain urgency, the sports industry is turning its attention to sustainability—starting with the very venues where games are played. From solar-powered arenas to zero-waste stadium initiatives, sustainability is no longer a side project but a core business strategy. Franchises across leagues like the NFL, NBA, and Premier League are investing in eco-friendly…
The introduction of Name, Image, and Likeness (NIL) rights has significantly transformed the landscape of college sports, blurring the lines between amateur and professional athletics. Since the NCAA’s rule change in 2021, student-athletes can now profit from endorsements, sponsorships, and personal branding. This shift has introduced a new business model into collegiate athletics—one where athletes…
The world of sports memorabilia is undergoing a digital revolution thanks to the rise of NFTs (non-fungible tokens). Unlike traditional collectibles—like signed jerseys or rookie cards—NFTs offer verifiable ownership of digital assets such as video highlights, player cards, or exclusive artwork. Platforms like NBA Top Shot and Sorare have led the charge, creating a new…
In recent years, fan tokens have emerged as a revolutionary concept in the sports business, allowing fans to engage with their favorite teams in entirely new ways. These digital assets, powered by blockchain technology, provide holders with voting rights on certain club decisions, access to exclusive content, and even VIP experiences. Clubs like FC Barcelona,…
