In the midst of the sports industry transformation, the model of club ownership is undergoing significant changes. One of the latest innovations is the use of blockchain platforms that allow fans to own shares in sports teams. A leading example is Keeps, a blockchain-based platform launched in 2025. Keeps enables fans to buy fractional shares…
Over the past few years, women’s sports have transformed from niche interest to emerging business powerhouse. A recent report from Deloitte projects that global revenues for elite women’s sports will hit $2.35 billion in 2025, up from $1.88 billion in 2024. Commercial deals—including sponsorships, merchandising, and partnerships—are already the largest contributor to this growth, making…
A bold new wave in sports business is materializing through Unrivaled, a 3-on-3 women’s basketball league founded by WNBA stars Napheesa Collier and Breanna Stewart. In a remarkable Series B funding round led by Bessemer Venture Partners, the league achieved a $340 million valuation, drawing investments from high-profile backers such as Serena Ventures, Trae Young,…
A groundbreaking shift in sports business models has emerged with Keeps, a blockchain-based platform launching in 2025 that enables fans to acquire fractional equity stakes in sports teams and assets. Backed by Liverpool legend Sir Kenny Dalglish and positioned as the “eToro of sports ownership,” Keeps has received approvals from both the UK’s Financial Conduct…
The rise of phygital sports—a seamless blend of physical and virtual competition—is redefining fan engagement and audience expectations. Leagues like the Metaverse Gaming League (MGL) combine augmented reality, virtual reality, and wearable tech to merge traditional sporting disciplines with digital arenas. This hybrid model offers immersive experiences that let fans and athletes participate across both…
In the UK, co-founder Wendy Carter launched Kitround, a resale platform tackling the surplus of lightly-used sports gear by partnering with gyms and clubs. Community members drop off items like football boots and gym wear—12,000 pieces collected from David Lloyd Leisure in just six weeks—then Kitround lists them for sale, with proceeds helping fund youth…
As sports fans demand deeper engagement, blockchain-based fan tokens are emerging as a monetization and loyalty game-changer. These digital assets let supporters vote on club decisions, access exclusive content, and participate in member-only experiences. Studies show that fan token polls engage roughly 4,000 holders per vote—about 50% participation in each poll—indicating active, invested communities.Such engagement…
In today’s sports business landscape, naming rights have evolved into a billion-dollar industry. From iconic arenas like the “Crypto.com Arena” to “Emirates Stadium,” corporations are investing heavily to have their brand attached to major sports venues. These deals are not just about visibility—they are strategic marketing plays designed to build long-term brand loyalty and global…
The sports industry in 2025 is undergoing a transformative shift, driven by massive investments, digital disruption, and evolving revenue models. Billionaires are reshaping the ownership landscape: Mark Walter agreed to purchase the Los Angeles Lakers for $10 billion, while Bill Chisholm led a $6.1 billion acquisition of the Boston Celtics. Simultaneously, the NCAA’s recent settlement…
The introduction of NIL (Name, Image, and Likeness) rights has transformed the landscape of college athletics, allowing student-athletes to profit from endorsements, sponsorships, and personal branding for the first time in NCAA history. Once restricted from monetizing their talents, college athletes can now sign deals with major brands, launch their own products, or grow a…
