The introduction of NIL (Name, Image, and Likeness) rights has transformed the landscape of college athletics, allowing student-athletes to profit from endorsements, sponsorships, and personal branding for the first time in NCAA history. Once restricted from monetizing their talents, college athletes can now sign deals with major brands, launch their own products, or grow a…
As environmental concerns gain urgency, the sports industry is turning its attention to sustainability—starting with the very venues where games are played. From solar-powered arenas to zero-waste stadium initiatives, sustainability is no longer a side project but a core business strategy. Franchises across leagues like the NFL, NBA, and Premier League are investing in eco-friendly…
The introduction of Name, Image, and Likeness (NIL) rights has significantly transformed the landscape of college sports, blurring the lines between amateur and professional athletics. Since the NCAA’s rule change in 2021, student-athletes can now profit from endorsements, sponsorships, and personal branding. This shift has introduced a new business model into collegiate athletics—one where athletes…
The world of sports memorabilia is undergoing a digital revolution thanks to the rise of NFTs (non-fungible tokens). Unlike traditional collectibles—like signed jerseys or rookie cards—NFTs offer verifiable ownership of digital assets such as video highlights, player cards, or exclusive artwork. Platforms like NBA Top Shot and Sorare have led the charge, creating a new…
In recent years, fan tokens have emerged as a revolutionary concept in the sports business, allowing fans to engage with their favorite teams in entirely new ways. These digital assets, powered by blockchain technology, provide holders with voting rights on certain club decisions, access to exclusive content, and even VIP experiences. Clubs like FC Barcelona,…
In 2025, women’s professional sports have reached an unprecedented milestone in the business of athletics, drawing record-breaking investments and sponsorships across major leagues. The Women’s National Basketball Association (WNBA), National Women’s Soccer League (NWSL), and new ventures like the Professional Women’s Hockey League (PWHL) have seen a surge in media rights deals and corporate partnerships….
In recent years, a rising number of professional athletes have moved beyond endorsements and into media ownership, launching their own production companies to tell stories on their own terms. From LeBron James’ SpringHill Company to Tom Brady’s 199 Productions, this shift represents a new business frontier where athletes aren’t just the subject—they’re the storyteller, executive,…
With years of experience analyzing market trends in the fashion and fitness industries, it’s clear that the business of sport shoes has evolved into a multi-billion-dollar global powerhouse. Major brands like Nike, Adidas, and Puma dominate the market, continuously investing in innovation, performance technology, and athlete partnerships. These companies understand that sports shoes are no…
The football jersey business has become a booming global industry, driven by increasing fan engagement, sponsorship deals, and the rise of e-commerce. With millions of supporters worldwide, clubs and brands have turned jerseys into lucrative assets, generating billions in revenue each year. From official team kits to limited-edition collaborations, football jerseys are no longer just…
esportelo.com – The way fans consume sports is rapidly evolving. Traditional television broadcasting is no longer the sole option for watching live games, as digital streaming platforms have become a dominant force in the industry. With advancements in technology, changing viewer preferences, and the rise of on-demand content, sports streaming and digital broadcasting are shaping…
