In the UK, co-founder Wendy Carter launched Kitround, a resale platform tackling the surplus of lightly-used sports gear by partnering with gyms and clubs. Community members drop off items like football boots and gym wear—12,000 pieces collected from David Lloyd Leisure in just six weeks—then Kitround lists them for sale, with proceeds helping fund youth sports. These firsthand stories of gear’s second life underscore the platform’s real-world impact and accessibility.
Sustainability leaders and sports business strategists reinforce Kitround’s significance with expertise and authority. Though still self-funded and not yet profitable, the model has attracted strategic partners like Visa and respected sports bodies such as Volleyball England. Kitround facilitates peer resale while investing in fulfillment and community engagement—demonstrating how resale models can gain institutional trust and scale within the sports industry.
The trustworthiness of Kitround grows from measurable social outcomes and transparent operations. With 12,000 items sold generating £40,000 for the Youth Sport Trust, and carbon savings offset equivalent to nearly 30 tonnes of CO₂, Kitround isn’t just redistributing gear—it’s reducing waste and reinforcing community sport funding. Truly, this initiative exemplifies a credible intersection of circular economy principles and grassroots sports empowerment.
