When Digital Heroes Clash, Tekken’s Rivalry Revives Immersive Fan Culture

In the high-stakes arena of competitive gaming, rivalries can transcend mere gameplay—they become powerful narratives that electrify fan culture. Nowhere is this more evident than in the escalating tension between Tekken legends Knee and Arslan Ash at the 2025 Esports World Cup, a clash amplified by a bizarrely sticky promotional poster that sparked both amusement…

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