TSM vs Cloud9: The Rivalry Shaping Esports Fan Culture and Commercialization

​In the dynamic world of esports, fan culture and rivalries play a pivotal role in shaping the competitive landscape. One notable example is the longstanding rivalry between Team SoloMid (TSM) and Cloud9 in “League of Legends.” Since 2013, these teams have engaged in numerous high-stakes matches, each encounter heightening the intensity of their competition. This…

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